Philosophy

At Impactix, we believe in the 80-20 rule of focusing on key sales and marketing initiatives that deliver the maximum impact on your revenue growth in the shortest possible time frame.


Background

Our principals and advisors bring a wealth of rich operating experience and strong relationships with key players across the value chain within the media, technology and communications sectors. Impactix principals are serial entrepreneurs who have created and launched successful startup enterprises with successful market entries winning key customers in North America, Europe and Asia Pac.


Our Proposition

We appreciate your sense of urgency and your laser focus on profitability and top line growth. In today’s environment where sales cycles are longer than ever and resources are tight, the margin for error is very little. When we partner with a venture, we provide not only strategic input, but work alongside with you to deliver your revenue and operational milestones within mutually agreed time frame and budgets.

 

Here’s a quick overview of how we work with our venture development partners:

 

Market Entry Strategy

Market Overview and Competitive Analysis Report

  • SWOT & Competitive Analysis
  • Product Positioning Report

Revenue and Sales Plan for next 12-36 months

  • Identify prospective customers based on customer requirements, embedded vendors, budgets and deployment timeframes, etc.
  • Milestones for Sales Cycle Deliverables
  • Identification & Commitment of Sales Support from your organization

 

Preparation and approval of Sales Collateral for chosen market.

 

Direct Sales Initiative
Manage entire sales process from initiating sales cycle, technology due diligence, making RFP shortlist, technology due diligence, RFP participation and submission, Competitive positioning, Contract negotiation and deal closure.
Identify and focus on ‘real’ customers within your deal pipeline with budgets to deploy your solution in 2003-2004.
Account Management for Up-sell opportunities.

 

Indirect Sales & Partnership Management Initiative
Identify and target partners who can deliver most bang for the buck and make the maximum impact on your revenue plan.
Initiate and manage channel partnership program with key players in your value chain including hardware and software vendors, systems integrators and other distribution channels.
Create, launch and manage channel partnership program from start to finish including initial contact, creation of channel specific collateral, technology due diligence, contract negotiation, presales activities, and more.